Axcela Consulting

Axcela Consulting provides marketing assistance specifically for life sciences companies. As a special service for SCiSOURCE’s customers, Axcela Consulting offers a no-charge analysis of your existing marketing material and a Marketing Proposal. The ultimate goal of the Marketing Proposal is to deliver a clear message to your clients, which ensures that the right customers understand how your products and services meet their needs. Your current brochures, web site and presentation materials are common types of media included in an evaluation.

The Marketing Proposal includes analyses of:

• Sales and marketing media for clarity of message
• Ease-of-use of marketing material for sales representatives and customers
• Gaps in marketing media and suggestions to complete portfolio

Implementation of the Marketing Proposal typically delivers the following results:

• Marketing channels convey the same appearance and message, improving company and product recognition.
• Differentiating features of products/services are clearly communicated.
• Sales representatives readily use marketing material to help customers understand how the products/services solve their problems.
• Your company’s technology is described in a succinct and meaningful message that is designed to quickly capture customer interest (i.e. for use in trade show materials).